SEO stands for Search Engine Optimization. It refers to the practice of optimizing a website or web page to increase its visibility and ranking on search engine results pages (SERPs). SEO aims to improve the quantity and quality of organic traffic to a website from search engines. It involves a variety of techniques such as keyword research, on-page optimization, off-page optimization, and technical optimization, to make a website more attractive to search engines and users. The goal of SEO is to rank higher on SERPs for relevant search queries and drive more traffic to a website.
For example, let's say you run a small online store that sells handmade candles. You want to attract more customers to your website, so you decide to invest in SEO. First, you conduct keyword research to find out what phrases people are using to search for handmade candles. You discover that "handmade soy candles" and "natural beeswax candles" are popular search terms.
Next, you optimize your website by including these keywords in your product titles, descriptions, and blog posts. You also improve the user experience by making your website easy to navigate and fast-loading.
As a result of your SEO efforts, your website now ranks higher on SERPs for "handmade soy candles" and "natural beeswax candles." This leads to more people clicking on your website, browsing your products, and making purchases. Over time, your SEO strategy helps you build a strong online presence and attract more customers to your business.
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